Our LW tee was at the for front of our mind when creating our logo, but having no idea it would be so widely worn and loved as it today!
After years of working in retail we were sick of having to think about what we were going to wear Every. Single. Day, cos girl knows, that’s a CHORE!
We wanted a uniform, so as well as having a logo that looked great our business cards, website and swing tags, we wanted it to look cool branded on clothing too!
So we set out to get our newly designed logo branded on some Tees so we could throw them on each day with our jogger or jeans and we’d be good to go.
In the middle of our first on–location shoots we headed to Rapps, a local coffee shop for our lunch, wearing said ‘uniform’ and I snapped a quick pic of Danielle whilst drinking her no doubt oat milk cappuccino (her fav).
We posted on our insta – @liellewomenswear to share our quick coffee break, as you do, and we instantly gain so much interest and request to purchase!
So, as we always like to do, work started straight away on giving our customers what they wanted.
The LW Merch Collection arrived just in time to launch on the opening of our website in September 17’. The range consisted of Tees, Sweats and hats, both a cap and Faux fur bobble hat. The collection was a hit and we went on to expand the range with various logo’s including our hand written Signature and Lielle Luxe tee.
Without intention the pieces became a staple of some many of our customers wardrobes, and even more so of ours too. We were all wearing the Logo Tee’s styled in so many ways, dressed up with leather mini skirt and booted heels and played down with some Mom fit jeans and a pair of Stan Smiths. It was our ‘go-to’ and the customers who had the whole range range were left wanting more.
Roll forward to October 2018, we’d released our first Limited Edition LW Tee, printed Orange Leopard and Stone Leopard. Our Merch lovers couldn’t get enough of the newly printed range so come Spring/Summer 19’ we released a second drop LW Merch SS19 with the beautiful bright Tropical and the on-trend Zebra, again both available on black or white tees.
Our initial plan was to release new prints quarterly however if you’ve read of ‘We Are Lielle’ post, you’ll know we were a little over ran with other things, so unfortunately a quarterly release went on the back burner!
Now in A/W 19’ we’ve recently released our latest additions – this time adding 3 prints, just simply because we couldn’t choose which we loved most, and our customers agreed! Introducing Lime Snake, Beige Leopard and Dalmatian. All Available on Black or White Tee’s and this time after being so hugely requested in the past, on Black Sweats too!
The whole range has been a massive success with a sell-out already! We’ve restocked and replenish once more before the work begins on the next drop, and next year will see us bringing quarterly Limited Edition Merch Collections, just liked we’d planned! Prep has already started and we cant wait!
To wear a branded name so boldly across your chest means you believe in the product, the label and the story of that designer so to see you guys wearing our brand loud and proud is so unbelievably humbling.
We hope our LW Merch collections continue to be worn lovingly so we can continue to expand our ideas and keep bringing you pieces you love to wear.
Love Lielle xx