Lielle take your privacy very seriously. We work hard to make sure your information is used only in the ways that you want us to.

This privacy statement explains:

  • What information we collect
  • How and when your information is used
  • Data protection
  • Cookies
  • Changes to this privacy statement
  • Updating your personal details
  • Your consent

If we have not answered any questions about the way in which your information is being collected or used in this privacy statement please contact us at

The information we collect

When using our services we will collect personal information about you such as your name, job title, contact information including email address, demographic information such as postcode, preferences and interests. We may ask for other information that is relevant to customer surveys and offers. We will collect this information when you:

  • place an order
  • buy a gift voucher
  • use our online services
  • interact with us via social media
  • click on an advert that we put on our or someone else’s website
  • provide us with feedback
  • comment on any blogs or articles featured in our services
  • attend an event that we run or sponsor
  • enter competitions or special promotions
  • sign up for our special offers or other updates
  • participate in research panels or fill in surveys
  • subscribing or registering to our services.

As a Lielle user or subscriber you consent to the use of your personal data in line with this policy. We may also receive information about you from other third parties with whom we have a business relationship.

How and when we use your information

When placing your order with us you will required to enter certain information such as personal details, order details and details of your address

We will use this information to process your transaction and despatch your order. In order to process your order and deliver your purchases to you we may have to pass your information to some of our service providers. This includes the companies who handle our order despatch service and our delivery company. We will only provide these companies with the information which they need to carry out their jobs. They will only be allowed to use your information in the way in which we tell them, and they will not be entitled to use it in their own right.

We may at times ask for other details such as product size and category preferences, age and any special dates i.e. birthday and anniversary. These details will be used for profiling and marketing purposes. Providing us with this sort of information is entirely voluntary

If you have chosen to register or subscribe to our service we will use your details to send you fashion updates, newsletters, special offers, sale promotions and VIP shopping event invitations and other marketing messages we feel would be of interest to you. If you no longer want to receive our emails you can ‘unsubscribe’ at any time by logging into your account, clicking on email preferences, then un-ticking appropriate boxes and clicking on update. By asking to receive this information you consent to receive marketing communications from us using any contact method which you have provided us with, including by post, email, sms, mms and telephone.

To Help us improve and further develop our website and services, we may on occasion ask for feedback from you about the usage or services our website provides. For quality control and training purposes, we may monitor or record your communications with us. We will keep your information for as long as is reasonably necessary for these purposes. We will never sell your details to an unconnected third party for marketing purposes.

Data Protections

We agree to at all times comply with the standards, procedures and requirements of UK data protection laws to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully. We may have to pass your information to countries or jurisdictions which do not provide the same level of data protection as the UK. If we do make such a transfer, however, we will (where necessary) always put a contract in place to ensure that your information is properly protected.


In order to improve your experience when shopping on our website we use cookies. A cookie is a piece of information our website will place on your computer hard drive that can track your movements while you are on the website. It also recognises you when you visit our website again. Cookies are stored in order for us to continually improve our website and provide a better online shopping experience for you. They are mainly used for marketing purposes, but they are also used to tell us what country you are coming from so we can make sure that prices are displayed in the correct currency and pages in the correct language. If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. Information on deleting or controlling cookies is available at However, please note that if you disable the use of cookies on your computer, you will not be able to shop on our website.

Changes to this statement

This privacy statement may change and therefore you should review it regularly. We will of course notify you of any changes where we are required to do so.This page was last updates on 09/06/17.

Updating your personal details

We want to make sure that the information we hold about you is correct and up to date at all times. You can at any time amend or update your information by logging into my account area of the website and amending your details as appropriate. You are entitled to ask for a copy of the information we hold about you (for which we may charge a small fee). Should you choose to have your name and personal data removed from our database altogether, you can do so by sending an email to

Your consent

By visiting you are accepting and consenting to the practices described in this privacy policy and the terms and conditions.

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